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Big Brothers Big Sisters Launches The Big Adventure, A Fundraising Climb at Mount Kilimanjaro To Support Youth Mentorship

Climbers Set Goal to Raise $500K to Support Over 300 Mentoring Relationships

Philadelphia, PA (October 25, 2022) – Big Brothers Big Sisters Independence (BBBS Independence) announced today that it is launching The Big Adventure, a fundraising climb at Mount Kilimanjaro in Tanzania, to raise $500,000 in support of community-based youth mentoring programs. The Big Adventure represents and innovative campaign, in partnership with Beasley Media Group and presented by The Higgins Group.

Marcus Allen, CEO of BBBS Independence, Stephen Smith, Board Chair of BBBS Independence, Donna Higgins, founder of The Higgins Group, and Gary Jonas, CEO of HOW Group, will join 15 other donors and supporters on a climb of Mount Kilimanjaro, a dormant volcano in Tanzania, December 1-8, 2022. It is the highest mountain in Africa and the highest single free-standing mountain above sea level in the world. Locally, several hiking and rock-climbing activities will be arranged for Little Brothers and Sisters in the program, along with their mentors, to expose youth to new experiences and opportunities.

Beasley Media Group is partnering with the agency and will host a Radiothon in tandem with the climb, where popular affiliate stations including 93.3 WMMR’s The Preston & Steve Show, 97.5 The Fanatic’s The Anthony Gargano Show, 92.5 XTU, 102.9 MGK, and 95.7 BEN FM will share the BBBS Independence mission while helping to raise $500,000 for this event.

In addition to providing donations to make the climb, most climbers have organized peer-to-peer fundraising campaigns to match their contributions. Proceeds will be used to help remove a portion of the 700 youth still waiting for a mentor. It costs approximately $1,500 to support one mentoring match for 12 months.

BBBS Independence will host a press conference to discuss The Big Adventure, and provide an opportunity for a question-and-answer session with organizers and climb participants:

Wednesday, October 26, 2022

Press Conference begins 4:30pm. Q&A begins at 4:50pm.

Pyramid Club, Franklin Room, 1735 Market St., 52nd Floor, Philadelphia, PA 19103.

Marcus Allen, CEO of BBBS Independence
Stephen Smith, Board Chair of BBBS Independence
Donna Higgins, Founder of The Higgins Group & Board Member of BBBS Independence
Gary Jonas, CEO of How Group & Board Member of BBBS Independence

Fundraising is vitally important for BBBS Independence to operate its programs and continue its mission in Greater Philadelphia and South Jersey. Individuals and corporations interested in participating in The Big Adventure may contact Rachelle Armstrong at rarmstrong@independencebigs.org. Donations can be made online at http://bigadventure.GiveSmart.com or by texting BIG ADVENTURE to 76278.

About Big Brothers Big Sisters Independence
Since 1915, Big Brothers Big Sisters Independence has been creating and supporting one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters’ evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Through its community-based and school-based youth mentoring programs, more than 1,600 children are served annually in Chester, Delaware, Montgomery and Philadelphia Counties in Pennsylvania, and Burlington, Camden and Gloucester Counties in New Jersey. In 2015, the organization created MENTOR Independence Region to work collaboratively with external organizations to fuel the quality and quantity of mentoring relationships for greater Philadelphia’s young people and close the mentoring gap. Learn how to get involved at www.independencebigs.org.

About The Higgins Group
The Higgins Group, Inc. is an executive search and consulting firm focused exclusively in the life sciences. For over two decades we’ve been helping our clients thrive by going beyond recruiting the best leaders: as a strategic partner we consult on organizational issues that affect executive integration, retention, and performance. This approach has led to long-lasting relationships with a select roster of global pharmaceutical and biotech clients, helping us to grow exclusively through referrals since 1998. For more information, please visit www.higgins-group.com.

About Beasley Media Group
Beasley Media Group (BMG), LLC, a subsidiary of Beasley Broadcast Group, Inc., is a multiplatform media company providing advertising and digital marketing solutions across the United States. BMG owns 61 radio properties located in 15 large and medium markets across the country, as well as offers capabilities in audio technology, esports, podcasting, ecommerce and events. Beasley Media Group reaches more than 20 million consumers on a weekly basis. For more information, please visit www.bbgi.com.