Big Brothers Big Sisters Launches Inaugural Miles for Mentoring Biking Campaign with Beasley Media Group to Find Mentors for 760 Youth
CEO, Marcus Allen, and Governing Board Member, Gary Jonas, to Cycle From California to New Jersey to Raise Funds and Awareness for Big Brothers Big Sisters Independence
Tuesday, May 25, 2021 – Big Brothers Big Sisters Independence (BBBS Independence) announced today it has launched an exciting new fundraising and awareness campaign called Miles for Mentoring, in partnership with Beasley Media Group and presented by The Higgins Group. The goal of the campaign is to raise critical funding to support the work BBBS Independence is doing within the communities it serves and bring awareness to the over 750 children currently waiting to be matched with a mentor and role model. The agency is especially in need of male volunteers to mentor youth in Greater Philadelphia and South Jersey.
The campaign will kick off on June 5th as BBBS Independence CEO, Marcus Allen, and Governing Board member, Gary Jonas, embark on a 3,700 mile ride from San Francisco, California to Atlantic City, New Jersey. Beasley Media Group is partnering with the agency and will host a Radiothon on June 9th, where popular affiliate stations including The Preston & Steve Show, The Anthony Gargano Show, 92.5 XTU, 102.9 MGK, and 95.7 BEN FM will share the BBBS Independence mission while trying to raise $100,000 and recruit 100 adult mentors. The campaign will culminate on July 23rd with a celebration event in Atlantic City, New Jersey which will be hosted by Beasley Media Group.
Throughout the seven week duration of the 3,700 mile journey, BBBS Independence will also be mobilizing with Big Brothers Big Sisters affiliates across the country, highlighting the universal message of BBBS’s mission – igniting the power and promise of youth. Over 30,000 children are waiting for a mentor across the United States and BBBS Independence is utilizing this campaign to help as many of them as possible. Additionally, the seven weeks will include weekly dispatches from the road updating the audience on the riders’ progress and one mission-focused piece highlighting the campaign’s theme of the week:
- Week 1: Power of Mentorship
- Week 2: Social Justice
- Week 3: Community Engagement
- Week 4: Educational Equality
- Week 5: Building Social Equity
- Week 6: Empowerment of Youth
- Week 7: Resilience
Individuals can find out how to get involved with the campaign by visiting MILES.GIVESMART.COM or by contacting Rachele Armstrong at rarmstrong@independencebigs.org. Donations can be made via the website above or by texting the word MILES to 76278.
BBBS Independence will also kickoff a peer-to-peer fundraising campaign during the final seven days of the coast-to-coast ride, July 16-23. This will be an open invitation for those who wish to support BBBS Independence to join one of seven teams competing to see who can raise the most funds during the final days of the campaign. For more information or to join a team, please contact Bailey Wood at bwood@independencebigs.org.
About Big Brothers Big Sisters Independence
Since 1915, Big Brothers Big Sisters Independence has been creating and supporting one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters’ evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Through its community-based and school-based youth mentoring programs, more than 2,200 children are served annually in Chester, Delaware, Montgomery and Philadelphia Counties in Pennsylvania, and Burlington, Camden and Gloucester Counties in New Jersey. In 2015, the organization created MENTOR Independence Region to work collaboratively with external organizations to fuel the quality and quantity of mentoring relationships for greater Philadelphia’s young people and close the mentoring gap. Learn how to get involved at www.independencebigs.org.
About Beasley Media Group
Beasley Media Group (BMG), LLC, a subsidiary of Beasley Broadcast Group, Inc., is a multiplatform media company providing advertising and digital marketing solutions across the United States. BMG owns 62 radio properties located in 15 large and medium markets across the country, as well as offers capabilities in audio technology, esports, podcasting, ecommerce and events. Beasley Media Group reaches more than 20 million consumers on a weekly basis. For more information, please visit www.bbgi.com.
About The Higgins Group
The Higgins Group, Inc. is an executive search and consulting firm focused exclusively in the life sciences. For over two decades we’ve been helping our clients thrive by going beyond recruiting the best leaders: as a strategic partner we consult on organizational issues that affect executive integration, retention, and performance. This approach has led to long-lasting relationships with a select roster of global pharmaceutical and biotech clients, helping us to grow exclusively through referrals since 1998. For more information, please visit www.higgins-group.com.
